Adesso launches Active Mist at La Rinascente Milano!
Adesso Beauty is launching a new product! Joining the roster of the trio of no-rinse skin care products, the natural beauty brand is launching Active Mist, the new booster all in one of hydration, detox and freshness for face and hair, composed of 98.5% ingredients of natural origin.
Made with an alcohol-free formula, the Mist is a concentrate of natural ingredients that will perfectly adapt to any beauty routine. Among the ingredients, are lemon balm extract – a great ally to the skin thanks to its extraordinary revitalizing effect that gives it a natural glow – and witch hazel extract, which has a special balancing effect and will leave you with a pleasant feeling of freshness. Active Mist can be both applied to skin or hair before each daily treatment to optimize its absorption and effectiveness, but it is also ideal during and after sporting activities.
Launching a new product must always be celebrated, therefore for this special launch, Adesso beauty will be inaugurating its first experiential pop-up store at La Rinascente Milano in the Beauty Annex space, which will last from June 7th to June 21st.
The corner will be communicating adesso’s values and aesthetics, merging Italian design with French style including ateliers dedicated to beauty and designed to celebrate the uniqueness and creativity of contemporary women, inspiring muses of the brand.
It is indeed for these women that adesso is working on launching a special pop-up tour around Italy and France, during which it will be possible to meet the founders of the brand, Enrica, Cecilia and Mariolina, and try out and buy the four products of the range, as well as participate in exclusive workshops dedicated to the brand, clean beauty and more.