Launched in 2020 by three Italian sisters based between Paris and Milan, adesso is the new beauty brand that combines effortless French beauté with the passion for life and traditions of Italians.
adesso makes products designed to adapt to your beauty routine and everyday lifestyle.
Today’s hyperstimulating society leaves women (especially the busiest ones!) no time to follow complicated, multi-step beauty routines, especially if they also want to balance sleep, working out, work and their social life. By combining effective, well-sourced and produced beauty treatments with our time-saving needs, adesso proposes a ‘return to basic beauty gestures’, which entail the classic skincare routine triad: cleansing, protection, hydration –all you need for glowy and healthy skin in the long run.
In Italian, ‘adesso’ means ‘now’. And what better way to describe our motto, our way of being? With our name we intimate our customers to remember that time is a precious resource, and you should cherish it ‘adesso’ [now].
Our products are made to be used anytime, not in the least when working out – one of the key moments that we find during the day to take care of ourselves, in order to lead balanced and healthy lives.
We propose a skincare routine that is essential and easy, perfect for busy women, always on-the-go.
We believe that real beauty lies within simplicity and that being beautiful is a mixture of care, attitude and expression. This is why our products are targeted at a diverse group of women who don’t believe in the concept of traditional beauty, as femininity comes in all forms, shapes, backgrounds and of course, age groups. The adesso women are dynamic power players, they are independent and they know what they want. Their imperfections are what makes them relatable, yet unique human beings that express their energy in an extremely contagious manner. They never fail to surprise people around them, and that’s what makes them so very special.